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Klaviyo strategy for CPG Brands 

going places.

    Klaviyo Strategy for      CPG brands

Email marketing for the brands you're busy building - designed to connect, convert + keep them coming back.

For little brands with big plans

the email girl

Hi, I'm Elyza,

I’m an email designer + Klaviyo specialist bringing growing brands to life in the inbox - with emails that feel unmistakably you, a little unexpected and sprinkled with your own kind of magic.

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As a former CPG brand manager, I know what it’s like to be on the other side. To manage a growing brand, juggle a million priorities and make sure every marketing channel is actually pulling its weight. That’s why I don’t just create emails that look good. I build email marketing that feels true to your brand, connects with your customers and, most importantly, generates revenue.

 

I play in the sweet spot where clever strategy meets personality. With curiosity, collaboration and creative thinking, I turn email into a channel you’re actually excited to show up in - one that feels alive, works hard behind the scenes and has your spark written all over it.

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Whether your Klaviyo has been gathering a little dust, your emails are ready for their glow-up, or you’re staring at a blank content calendar waiting for inspiration to strike - I’m here to make email feel lighter, easier and a whole lot more valuable to your business.

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Find your perfect package

INBOX ESSENTIALS - $970/Month

For brands looking to build a consistent, strategic email presence.

Up to 4 email campaigns per month:

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  • End-to-end campaign management

  • Full-funnel alignment

  • Copywriting

  • On-brand email design

  • Full Klaviyo build

  • Audience segmentation and targeting

  • Scheduling and deployment

  • Monthly reporting

  • One round of feedback per email

INBOX GROWTH - $1,770 /Month

For growing brands ready to make email a bigger part of their marketing strategy.

Up to 8 email campaigns per month:

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  • End-to-end campaign management

  • Full-funnel alignment

  • Copywriting

  • On-brand email design

  • Full Klaviyo build

  • Audience segmentation and targeting

  • Scheduling and deployment

  • Monthly reporting

  • One round of feedback per email

INBOX SCALE - $2,520 /Month

For established brands wanting a consistent, high-frequency email strategy.

Up to 12 email campaigns per month:

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  • End-to-end campaign management

  • Full-funnel alignment

  • Copywriting

  • On-brand email design

  • Full Klaviyo build

  • Audience segmentation and targeting

  • Scheduling and deployment

  • Monthly reporting

  • One round of feedback per email

FLOW FOUNDATION - $2,960 /Month

Flows that feel personal, relevant and timed to each stage of the customer journey.

Package includes:

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  • Flow strategy & customer journey mapping

  • Welcome, abandoned cart, post-purchase & win-back flows

  • Copywriting and messaging

  • On-brand email design

  • Smart triggers & conditional splits

  • A/B testing & performance optimisation

  • One round of feedback per flow

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Individual flows are also available separately.

BRAND FOUNDATIONS 
For new and growing brands that have the basics, but need a clear and consistent look.

What’s included:

Brand discovery questionnaire | Visual direction & moodboard | Colour palette | Primary & secondary fonts | Photography & imagery direction | Tone of voice overview | Do's & don'ts | 1 round of revisions | Email marketing visual direction | Final brand guidelines PDF

NEWSLETTER SIGN-UP POP-UP

Let’s turn those website visitors into subscribers.

What’s included:

Pop-up strategy + offer ideas | Copywriting | On-brand design | Full Klaviyo setup | Desktop + mobile optimisation | Connection to your email list + welcome flow | Testing to make sure everything works as it should

SHOPIFY WEBSITE UPDATES 

Those Website Updates? Consider Them Handled.

What’s included:

Website copy updates | Homepage + banner refreshes | Product page updates | Image + graphic swaps | Landing page updates | Promotional + seasonal changes

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Need support beyond this? I can also help with adjacent tools and platforms, available at an hourly rate or as a project-based fee.

The Email Girl Pitch Deck.png
“Elyza is one of those rare people who you can give a brief to and trust that she’ll not o

Emails designed to get opened

and get results.

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You’ve already built the audience. Now

let’s make it work harder for your brand.

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